30 March 2009

TYPE4: modulography's purpose and connotations

Questions we need to answer...?

Why should people care about modular typography?

People are bored with bitmap fonts and traditional grid structures. How can we show our audience that this conference goes way beyond that? What are more ways of creating modular type?

What makes this conference special?

Who is working with manipulating modular type these days? Who's killer at it? What makes them so awesome?

Where/when did this trend start? Where has it been seen in history (precursors?)

What are the assets of knowing these skills?

Why do designers need this?

Why is the modular type style attractive?

If this conference is about returning to the fun in graphic design, about experimentation as being an integral part to design process, then that needs to be represented in our logo and identity. Our audience needs to know that designing with what is comfortable will never allow them to progress, and that this conference is about remembering to experiment to find new ways to use typography.

With that in mind, a possible connotations list for Modulography's identity:



Morgan Ashley Allen said...

yea i think that could work -expanding it into different dimensions, abstracting it to the limits. but i wonder if, for the sake of application across multiple medias and cohesiveness, we should "modulate" the same core typeface or shape.

like this guy did:

that way we will always be using the same amount of space, more or less, and using the same core shapes, but have the benefit of multiple iterations/experiments from different production methods & styles.

what do you think about that?

Laura Berglund said...

yes! That's a good idea. We need to decide on the shape of the actual title then, and the shape of the module? Let's meet and discuss tonight if possible, since I have Tyler tomorrow... I'll call you guys since you probably wont see this........