sound + motion: mo'storyboards

Vis Lang: examples of rhetoric

personification, metonymy

allegory

parody

parody

hyperbole

pun, personification

personification, metaphor

Vis Lang: Rhetoric

irony– a technique of indicating, as through character or plot development, an intention or attitude opposite to that which is actually or ostensibly stated. (esp. in contemporary writing) a manner of organizing a work so as to give full expression to contradictory or complementary impulses, attitudes, etc., esp. as a means of indicating detachment from a subject, theme, or emotion.

pun– the humorous use of a word or phrase so as to emphasize or suggest its different meanings or applications, or the use of words that are alike or nearly alike in sound but different in meaning; a play on words.

parody– to imitate (a composition, author, etc.) for purposes of ridicule or satire. A literary or artistic work that imitates the characteristic style of an author or a work for comic effect or ridicule.

metonymy– a figure of speech that consists of the use of the name of one object or concept for that of another to which it is related, or of which it is a part, as “scepter” for “sovereignty,” or “the bottle” for “strong drink,” or “count heads (or noses)” for “count people.”

metaphor– a figure of speech in which a term or phrase is applied to something to which it is not literally applicable in order to suggest a resemblance, as in “A mighty fortress is our God.” Compare mixed metaphor, simile (def. 1). something used, or regarded as being used, to represent something else; emblem; symbol. ; a figure of speech in which an expression is used to refer to something that it does not literally denote in order to suggest a similarity

allegory– a representation of an abstract or spiritual meaning through concrete or material forms; figurative treatment of one subject under the guise of another.

hyperbole– obvious and intentional exaggeration. an extravagant statement or figure of speech not intended to be taken literally, as “to wait an eternity.”

personification– the attribution of a personal nature or character to inanimate objects or abstract notions; A figure of speech in which an inanimate object or abstract idea is represented as animated, or endowed with personality

antithesis– the placing of a sentence or one of its parts against another to which it is opposed to form a balanced contrast of ideas, as in “Give me liberty or give me death.” the second sentence or part thus set in opposition, as “or give me death.”

synecdoche– A figure of speech in which a part is used for the whole (as hand for sailor), the whole for a part (as the law for police officer), the specific for the general (as cutthroat for assassin), the general for the specific (as thief for pickpocket), or the material for the thing made from it (as steel for sword).

Vis Lang: choosing an audience

hispanics

1. what are some predominately shared values of this group? (broadly in life, not politics)

faith and family
(http://articles.latimes.com/2006/jul/12/local/me-rove12)

the ideas of freedom, moral and material progress implemented in the United States, equality, democracy and civil liberties espoused in the U.S. Constitution, Religion is another area to attract Hispanics, Christian values, particularly Catholic ones, are central to the lives of most American Hispanics whose approach to religion is based on true conservative principles. The recent visit of Pope Benedict XVI clearly showed how American Hispanics are moved by core conservative values.
(http://www.espana-liberal.com/20080717-opinionconservative-republican-values-and-the-american-hispanic-mind.html)

family values, formal treatment of others, religious celebrations and holidays, gaining and maintaining trust (http://ohioline.osu.edu/hyg-fact/5000/5237.html)

2. what political policies/issues are particularly important to this demographic in this election? why?

legal immigration, Education is one of the top issues of concern for American Hispanics, Surveys show that nearly two-thirds of Hispanics support school choice. Core values such as their opposition to abortion. issues as traditional marriage, tax breaks for families and small businesses, school choice and faith-based social initiatives, and general conservative values. (http://www.espana-liberal.com/20080717-opinionconservative-republican-values-and-the-american-hispanic-mind.html)

policies toward Cuba, immigration is a huge issue
(http://www.cnn.com/2007/US/09/28/hispanic.vote/index.html)

3. are there any cultural references your demographic identifies with? what?

luchas, lowrider bikers, quincenaras, Frida Kahlo, spanish dance, like tango, salsa, music like mariachi bands, Jennifer Lopez, Shakira, tacos, burritos, etc!, the day of the dead, religious tattoos, virgen de guadalupe, george lopez, soccer, homemade crafts, pinatas, telemundo

4. what does their graphic landscape look like? (this is sometimes called a "visual audit") put another way, assemble a range of designed artifacts that are targeted toward this group - packages, posters, companies, logos, publications, etc.

handmade craft, bright coloring, elaborate decoration like flowers, roses, etc, aztec, mayan, pueblo influences, day of the dead skulls (appreciation of the dead), religious catholic symbols, the cross, jumex juice.

5. including the aiga document and other sources, what are the issues cited for this group not voting?

too busy, bad weather, felt it wouldn't make a difference, forgot, conflicting schedule, voter registration problems, illness/disability, not interested, didn't like candidates, out of town, inconvenient location, other (not specified). Many wanted to for the last election but were not legal yet and or old enough.
(census.gov; aiga)

the ones who really wanted to vote it seems could not, due to immigration legalities or otherwise (http://www.csmonitor.com/2006/0810/p14s01-lign.html)

sound + motion: kinetic type beginnings

After making a mind map, I came up with three directions:

MOUTH

  taste

slurp

chomp

chew

bite

speak

eat

pucker

seal

drool

GREASE

spill

seep

squirt

drip

splash

fry

stain

sizzle

NAPKIN

absorb

tear

fold

crumple

wipe

clean

disintegrate

pile

pat

rub

roll up

And then narrowed it down to grease and napkin, with my final set being:

NAPKIN

fold

wipe

crumple

Brainstorming with typeface and lettering options

fold sketches
wipe sketches
crumple sketches

sound + motion: kinetic type inspiration for lettering

Here, the "y" looks like it could be folded in some way, with the geometric tonal ranges... they look like shadows cast from folds in a piece of paper

I found both of these on typeneu- I love them!

Type 3: final crit

Vis Lang: final crit

Vis Lang: museum applications

sound + motion movies

final videos for action project, all on vimeo

combination video:
fast food combo

buying fast food video:
the grease factory

eating fast food video:
from want to regret

Vis Lang: choosing the museum identity

There will be more refinements, but I am most likely moving forward with this identity for the museum exhibit.

Type 3: current state of typeface mailer

Vis Lang: Log Branding

Vis Lang: Semiotics Image Matrix

sound+motion: two final books

With the eating fast food images, I just finessed them by making sure he was wearing just a solid colored shirt, made prominent actions that would definitely be in a certain order, like first smelling the fries, then trying one, then gorging on them, and then getting sick/exhausted from them. Small touches were the fries getting stuck in the beard, etc. (some of these additions/revisions are only seen in the extended 20-frame storyboard).

Now the buying fast food images include a McDonald's bag that gets plopped on top of the car at the pick-up window, and then as the car drives off, a trail of grease remains.