27 April 2009

USEREXP: Ziba's website comps

About Us:
Store Locations:
Exercise Guide (with shameless Ziba plug):
Progress Meter:

TYPE4: modul!

modul stickers!

Promotional Website

Schedule & Lecture booklet: 

More process to come asap!

13 April 2009

TYPE4: modul final maps

These maps also show our final modul logo and style choices

12 April 2009

TYPE4: final application choices

Final application list for MODUL

lanyard/ID (emotional/print)
iPhone gift application (emotional/screen)
poster series (emotional & rational/print)
mailable promotional postcard/brochure (rational/print)

promotional-based website (emotional/screen)
schedule/lecture booklet; maybe with folder and other materials? (rational/print)
mailed preferred-list invitation (emotional & rational/print)
stickers, as a souvenir (emotional/print)

promotional installations (emotional/print 3D)
extensive iPhone app w/scheduling, bios, maps, etc (rational/screen)
wayfinding signage (emotional & rational/print)

08 April 2009

TYPE4: application choices

(The more black dots, the more important the piece of collateral is)

These are my choices- Logan and Morgan are developing their own lists, so in the end, hopefully we will have 3x this much awesome stuff! 

06 April 2009

TYPE4: "designing branding identity" thoughts

Browsing through the "designing brand identity" book was pretty wicked- I was doused with a giant pile of 90's logos. But besides that, it was interesting to see how the branding process works. I feel like I'm having trouble getting my project on a roll, and I think that this has helped- "the brain acknowledges and remembers shapes first. ... Since a distinctive shape makes a faster imprint on memory, the importance of designing a distinctive shape is imperative in identity design." Then it goes on to say how color is second in the sequence of memory. It's making me re-thing our very type-heavy logo that we're currently working with... Also, on page 19, it talked about meaning in a brand, how in a logo, meaning is distilled, assigned, builds consensus, and evolves over time. The brand is the pure embodiment of the company or whatever it represents, yet the meaning behind a brand is never understood immediately- it has to be explained, nurtured, and communicated. Also, brands enable decision makers to agree on important concepts for the company, since it always needs to relate back to what the brand is saying. I'm glad my group started off developing our logo, so we can use it as a jumping-off point for actual materials, making sure they are speaking the same language.

01 April 2009

TYPE4: beginning applications

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